Forbes Speaking From Frustration Over What Too Many PR People Do

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By: Doug Bedell

Deborah L. Jacobs, of the Forbes staff, tells how, after a recent panel discussion, the PR people present were all over the three Forbes staffers, wanting to know how they could get together in introductory meetings, rather than provide pertinent, useable information showing that they knew their markets and how they're unfolding. That makes "the public relations business model hopelessly behind the times," Deborah feels, and maybe it is.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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