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Put a Red X on Your Hand
By: Cindy Wendland
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The Christian radio station, K Love, asked us to put a red X on our hands. We didn’t really know what it meant but it caught our attention. The story of human trafficking followed and we listened.

Only recently at a gathering of women did we learn that Milwaukee is a human trafficking hub. Milwaukee?? It was startling and shocking, but we did nothing about it. What could we possibly do?

So when we heard about the idea of putting a red X on our hands, we found it interesting but were noncommittal. Would we see others with a red X? Would it matter if we did? Turns out the day passed and we asked each other if we had seen any red Xs. We hadn’t. But by now the seed was planted and beginning to sprout. We needed to know more.

It turns out we read stories about Alina from Romania who moved to Germany and was caught up in sex trafficking. We learned about the END IT movement, CNN’s Freedom Project blog and the Polaris Project. We learned about a former Apple executive who is working with Philanthropic Ventures Foundation and a partnership with Just Business who helps local San Francisco human trafficking survivors.

The stories, the organizations, and the messages were poignant and moving. An issue that we chose not to see and participate in had revealed to us both a troubling problem and a group of inspiring people. The simple message of “Put a red X on your hand” is great marketing.
 

   

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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