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How Do Copywriters Get it All Done?
By: Brian Keller
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Beyond Madison Avenue is fortunate. A staffer in Manhattan found this journal on at the Prince (SoHo) Street) subway, suggesting that the writer is a little over 30 and successful. Mention of Beyond Madison Avenue is coincidental.
12:06 AM, Thursday, February 27, 2014
I write for an ad agency and write a column, weekly, for Beyond Madison Avenue. This week I promised two columns. Now, I have to be lucid and think of columns and create a pitch deck, for work, too. Impossible. I’ll get up early tomorrow to meet deadline and complete the deck.
6:00 PM, Thursday February 27, 2014
Writing is easy with an idea.  I’ll wait until I have one then Beyond Madison Avenue will get my best. I owe them that.
6:25 PM, Thursday, February 27, 2014
My eyes hurt from almost writing. Damn computer screen. Damn technology. I rested my eyes at work at the ping pong table. 
6:45 PM, Thursday, February 27, 2014
Checking out Storage Wars for the ads. Never stop researching.
7:05 PM, Thursday, February 27, 2014
I’m in a groove but my son is now home. I have to hang with him so he won’t blame his future failures on me. I want to finish my column but I can’t.  The children are our future.
7:15 PM, Thursday, February 27, 2014
An idea. My column will be about procrastination. It will be my gift to writers on “ my process” and how I keep it together. I’ll write soon now that the hard part is done.
7:24 PM, Thursday, February 27, 2014
I’m ready to start my column. Most of the work, for the people who pay me, is done.  They are always reminding me that they pay me. Beyond Madison Avenue is pure, it's for soul. My son needs help with Final Cut Pro. I’ll put off writing my column to help a child. I can't believe Beyond Madison Avenue would get between a father and son.
7:33 PM, Thursday, February 27, 2014
Deadlines are ridiculous. How dare they put deadlines on creativity? I'll finish and it will be, just, okay. I blame everyone whois  keeping these column(s) from being great, the readers who suck the life out of you, demanding editors, and the Internet. There are too many obstacles to creativity. How can anyone write?
6:30 PM, Friday, February 28, 2014
I have parts of two completed pieces. I’m sure they won’t thank me for my diligence. I have another one due soon. I’ll start now and have it done early. So, basically three pieces are now done.  The damn kid wants food. He can go to hell. I’ll order pizza. I’ll have to answer the door. I might as well wait until after we eat.
7:45 PM, Friday, February 28, 2014
Ready to write after eating.
8:00 PM, Friday, February 28, 2014
Let’s rock keyboard. Oh. I have to feed the dog
8:00 PM, Friday, February 28, 2014

I need another idea. I’ll watch House Hunters International. People are buying in Mexico. I want to live in Mexico. There’s probably have advertising there. When I finish my columns, get sign off on the pitch deck, finish my book, screenplay, and case briefs for law school, I will live in Mexico and freelance for a Mexican agency. Real estate in Mexico is cheap. I could move with my boy and finish all this  work there.
8:30 PM, Friday, February 28, 2014
Cool, they have butterflies in Mexico. I'll study butterflies and write a book. I'll be a naturalist. My son just went out on his skateboard. I better get mine and make sure he’s safe. A lot of good ideas come on that board.
They have cool gelato places in Birmingham. I think I'll get ice cream. I should do something on advertising in the south. I lived Memphis, St. Petersburg, Birmingham, Chapel Hill, and Tallahassee. Bicycles are big in Amsterdam. I lived in Amsterdam. I fell in a canal. They have some good agencies there.
8:45 PM, Friday, February 28, 2014
You have think to be a writer. Don’t be scattered. You can't generate ideas if you aren't disciplined.
I’ll write and listen to Arcade Fire and the Killers.  The Killers are the American Coldplay, but better and no Gwyneth. Who names someone Gwyneth? I’ll write a baby-naming book. You know the Beatles did “Dear Prudence”. I like that name Prudence. Prudence may have been a mom, though, and not a baby. It’s nice; if my son were a girl he would have been Jimi. Jimi is a cool girl’s name. But, he’s a boy. Mumford and Son. Love them. They're depressing. 
9:00 PM, Friday, February 28, 2014
Okay, Shark Tank. I have a cool business I’m thinking of, the sharks will love it.
10:00 PM, Friday, February 28, 2014
20/20, I bet  the wife did it.
11:00 PM, Friday, February 28, 2014
If I write the column now it would be just get it done and not from a place I want to be, mentally. I'll go to the office this weekend for the picth deck. It’ll be quiet. I’ll write the piece; the editors will love it. They'll love that I sacrifice weekends. Everyone will love the pitch deck. Hey! My partner is supposed to be doing mood boards. He better not be putting this stuff off. Art directors. You can’t keep them focused.

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About the Author
Brian Keller is the Creative Director at teeny agency in Baltimore. He graduated from the University of Maryland (English), went to grad school at NYU (Cinema Studies), & attends University of Baltimore School of Law.

Brian's been working primarily in the digital space for years but enjoys all communications avenues.

He has built the creative departments at two agencies.

He likes skateboarding with his son. He also falls off his skateboard and amuses his son. When not amusing his son or riding bikes or playing basketball or working he writes for Beyond Madison Avenue & that's why Beyond Madison Avenue appears twice in this sentence.

Find him online here and at www.teenyagency.com.
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