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AdLand: Unnecessary Barriers?
By: Dwayne W. Waite Jr.
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Our industry is constantly trying to reform its job issue. Questions about retaining talent, compensation, CMO tenure, fair practices, diversity, and ageism are brought up time and time again.

But that's not all. Because the industry is smaller than many others, the opportunity to land a spot in advertising is pretty small.

But is it necessary?

A contributor to the Agency Post raised that question. His argument was an interesting one. We encourage you to go and read it, but the main points include the lackluster preparation of advertising in post-secondary education institutions, the high rate of attrition, and the lack of determination of those entering the profession.

Yes, he estimates that 1 out of 10 advertising students actually get and keep a job in advertising. 

We wouldn't be surprised.

But are barriers like emphasis of internships, low pay but long hours, and turmoil during change enough to shoo people away from the profession?

It's plausible.

It is tough to attract top talent without top incentives. Encouraging "earning your stripes" with smart people is a tough sell. We're not saying that it's wrong or right, but that is where the industry now finds itself.

The people from Agency Post have an argument worth talking about. Let's hope that happens.


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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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