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Do People Care About Toll House’s 75-Year Anniversary?
By: Cindy Wendland
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As the Sports Illustrated Swimsuit edition celebrates their 50th anniversary by teaming up with Barbie, it makes people wonder why the two teamed up. Target celebrated 50 years in 2012. Coca-Cola celebrated 125 years in business recently. Now Nestlé's Toll House is celebrating 75 years and modifying their packaging to include mention of this milestone.

Does it matter? Does anyone care? Most people love birthdays and celebrations; well, at least women and children do. So the idea of a celebration seems fun and most people like that. An anniversary gives you a reason to talk about your product just because. It gives you a reason to update your packaging, have press releases, and now in the face of social media, talk about it with your customers.

Celebrating an anniversary is free PR that allows you to tell your story again and hit the points you want emphasized. In the era of social media, a lot of fun things can be paired with a product anniversary. It is popular enough that Pinterest has a board just for Birthday/Anniversary Brand Celebrations.

According to the Small Business Administration, two-thirds of new businesses survive at least two years, and 44 percent survive at least four years. To become a multi-billion-dollar company and be in business for 75 years is indeed a milestone that is worthy of celebration. So, toot your horn, change your package, and thank your customers for keeping you around for 75+ years. 

   

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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