|Smart Ad for a Smart Series
By: Dwayne W. Waite Jr.
It is always refreshing to see either a really well-done advertising spot, or an ad that highlights something people should be wary of.
And it is a treat to see an ad that fits in both categories.
The ad below is from National Geographic. It is rolling out a series of preview/teaser ads about its latest edition on its network.
The company is highlighting quality programming that is also supposed to work your brain.
Because, as the spot says, "[our] brain is bored."
Though the ad is simple and cute, the advertising cannot guarantee that the concept will take off.
Unfortunately, the wildly successful reality shows have proven that smart TV is not desperately searched for.
But, it doesn't mean that there isn't a need.
Yes, since a large plurality of TV watchers need brain stimulation, perhaps this kind of advertising may pique their interest.
Then again, from being around our American youth, we have noticed that the last thing many of them want to do is think.
So we guess we will see.
Email Campaign Developer & Deployment Spec...
Arlington Hts, Illinois
Creative Services Manager
Professional Photographers of America
Account Executive - Non-Sales Position
Designer/Front-End Web Developer
Center for Educational Networking
Client Services Manager
Direct Marketing Statistical Modeler
Sr. Digital Producer
Hendricks Commercial Properites
United States Sports Academy
San Francisco, California
Smith Brothers Advertising, LP
Marketing Content Strategist
San Antonio, Texas
Copywriter (Strategic Writer/Brand Content...
Greenville, South Carolina
DIGITAL MARKETING MANAGER
Fabricators & Manufacturers Association, Int'l. (FMA)
New Media Jobs