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Smart Ad for a Smart Series
By: Dwayne W. Waite Jr.
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It is always refreshing to see either a really well-done advertising spot, or an ad that highlights something people should be wary of.

And it is a treat to see an ad that fits in both categories.

The ad below is from National Geographic. It is rolling out a series of preview/teaser ads about its latest edition on its network.

The company is highlighting quality programming that is also supposed to work your brain. 

Because, as the spot says, "[our] brain is bored."

How true.



Though the ad is simple and cute, the advertising cannot guarantee that the concept will take off.

Unfortunately, the wildly successful reality shows have proven that smart TV is not desperately searched for.

But, it doesn't mean that there isn't a need. 

Yes, since a large plurality of TV watchers need brain stimulation, perhaps this kind of advertising may pique their interest. 

Then again, from being around our American youth, we have noticed that the last thing many of them want to do is think. 

So we guess we will see.


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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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