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A PR Challenge: CEOs Who Don't Relate
By: Doug Bedell
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It's distressing for a PR person to discover that he or she has a client CEO who despises public relations, that is, who shuns taking a truly relational view of the business. But it happens, and Bernie Charland on his Public Relations Rogue blog discusses what the consequences can all too predictably be. There are rocks up ahead, even if they're covered by a currently high tide. How to get such an advisory across to a haughty CEO is a tough communication challenge. 

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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