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Downbeat, So Far, On the Sochi Olympics
By: Doug Bedell
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The Sochi Olympics open in three days, and, sadly, you can't avoid an ominous feeling about that observation. The lock-step style of how Russians do things is apparent, not only in the transformation of the Sochi setting, but in the resultant media coverage the preparations have been drawing. There's not been a whole lot that's engaging about the prospect of the Olympics in Russia, and that's a shame. Maybe we'll shake this feeling when the Sochi torch is lighted; we hope so. But so far, the Sochi games have been a PR drag, a feeling that Phil Butler captures on Everything PR

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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