|Super Bowl Bores
By: Len Kornblau
First my condolences to advertisers who chose to run spots in the fourth quarter. You wasted your money.
Why did Frito Lay choose to run a Doritos spot so late? You should be thinking snacks early, not late in the game, regardless of the score.
So, open for your debate are my reactions to the spots:
Budweiser with Clydesdales and Golden retriever: (One of the two best)
Cheerios' interracial family: Great (One of the two best)
Doritos, Lone Ranger with William Tell overture: Great, but terrible placement even if the game had been close
Ellen spot for Beat music app
Genesis auto emergency bream
Radio Shack Retro
Chevy Cancer spot
Bud Light kaleidoscope
VW, but not as good as Darth Vader
H&M with Beckham and '60s music
Sonos' "fill your home with music"
Colbert for pistachios (good second spot playing off first)
Muppets for Toyota Highlander
Axe "Love Not War"
Chobani with bear: good with v/o by Mandy Patinkin (good choice)
Kia with Laurence Fishbourne doing operas (funny)
Heinz Ketchup with grandma (funny)
Honda with Bruce Willis for safety (very good)
Bud "salute a hero" (classy)
T-Mobile without Tebow
Arnold for Bud Light
Maserati (worth it? Nah!)
T Mobile with Tebow
Audi with crazy dogs
Microsoft with Steve Gleason
Bob Dylan for Chrysler
So, there you have it! Argue at will!
Len Kornblau (@ProfessorAdwiz on Twitter) is an advertising and marketing pro who has taught at universities and excelled at field marketing and account service.