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PR Behind a California Education Battle
By: Doug Bedell
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While it doesn't delve into the issues behind an education-based lawsuit, Vergara v. California, a lengthy account on the suit's publicity machine shows what can be mounted these days from a digitally savvy PR office. The lawsuit evidently was initiated by David Welch, "a Silicon Valley entrepreneur" and founder of the nonprofit organization Students Matter. The PR firm involved is Griffin|Schein. Trial of the suit is expected to last six weeks. 

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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