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The Real Matchup: Super Bowl vs. the Super Bowl Commercials
By: Cindy Wendland
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Late night talk show hosts are already joking about the Super Bowl commercials, and the Super Bowl hasn’t even been played yet. This year the commercials were released early. The joke was that you have to watch a commercial just to see the commercials. Has the NFL lost control of their brand?

The Super Bowl is the biggest football game of the year. If your team is playing, it is a thrilling game to watch. If your team is not playing, it is still a great night to get together for a party...and watch the commercials. In an effort to produce the best game experience and offer the best halftime show, Super Bowl commercials now cost $4 million. That is just the cost to air the commercial. There is still the production and creative costs to produce the commercial. In an effort to gain even more publicity, now some companies offer contests with the winner getting their product in a Super Bowl commercial.

Wait a minute. Isn’t the Super Bowl about football?

It seems like we have passed the tipping point where advertisers are getting exposure from an event and have instead become the event. The NFL brand has diminished in importance as other brands compete against each other for best commercial. Obviously the NFL cares about how much advertising revenue they can rake in during Super Bowl 2014. Shouldn’t they also care about how much we talk about the actual football game?

   

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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