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PR Newswire: Taking PR's Increasingly Digital Pulse
By: Doug Bedell
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Here's a milemarker graphic and commentary by PR Newswire's Sarah Skerik on PR's changing focus, from the "old media" to increasingly digitally based media. PR newswire conducted an "informal survey" on professional priorities for 2014 and found "Better use of social media channels," "More video use in our messages," and "Adding 'SlowPR/Content PR' strategies into our mix" the top interests. Our times, indeed, are changing. 

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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