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Jimmy John's: Freaky Fast and Fun Branding
By: Cindy Wendland
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Jimmy John's has spread their message of freaky fast delivery. If you need lunch fast, you know who to call. The delivery person seems to arrive before the people do. That’s fast and memorable.

Jimmy John's offers unique sub combinations. While Subway promotes their prices and healthy food, Jimmy John's caters to people that want their sandwiches fast. Taking a deeper look, Jimmy John's differentiates themselves with the types of sandwiches they offer as well. There are unique flavor combinations and the unwich for those who would rather have a lettuce wrap than eat carbs. Calorie counts are twice as high as Subway, but Jimmy Johns doesn’t claim anything less.

The presentation of the store interior is unique with signs with funny sayings and slogans (no pictures, please). The order taker appears hip and is also brief and curt. The sandwich thrown after it is made to make the in-store delivery also freaky fast. The atmosphere is fun and entertaining for the brief time period one waits.

Jimmy John's are franchises and one level of support they offer involves guerilla marketing techniques. Reps give out samples at concerts, football games, and other gatherings to increase awareness. The best promotion is one where people experience the product firsthand. Jimmy John's has carved a great niche with their sandwiches and their delivery.

   

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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