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Denny's Odd Social Media Antics
By: Jessica Cherok
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Sometimes it pays to be a little bit strange. Or, as in the case of Denny’s social media strategy, a lot strange. From Twitter to Facebook to the depths of Tumbr, Denny’s is putting an odd embrace on social media. Their weirdness is paying off, too. Further proving that when it comes to social media, non-traditional approaches can be real winners.

Many restaurants in the same class as Denny’s — Ruby Tuesdays, Pizza Hut, Domino’s — have long been losing out in social media compared to companies like Chipotle, Taco Bell, and Noodles & Co. The latter have incredibly witty, face-paced social media campaigns that have quickly gained followers and viral status.

Unlike their restaurant counterparts, Denny’s has decided to forgo pictures of food and coupons, and engage their followers with social commentary, pop culture references, etc. For Denny’s, it is less about marketing their product, and more about differentiating themselves from the rest of the pack. It seems to be working.

The company has reported an increase in sales, as well as an increase in social media engagement. The increases wouldn’t knock your socks off, but any increase is positive, right?

   

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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