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BBC News Bringing Videos to Instagram
By: Jessica Cherok
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BBC News has launched a mini-video service called Instafax. The videos, which are specifically designed for Instagram, are aimed at increasing audiences within mobile and tablet users. While Instafax is only an experimental project at this point, successful news organizations the world over could follow suit.

For a month, BBC News will upload three 15-second videos each day. The videos are meant to be a super quick roundup of the news of the day.

According to BBC News, they’ve decided to engage users on Instagram after reviewing their most recent audience patterns. Users have increasingly been accessing BBC content via mobile and tablet devices, rather than more traditional sources.

Prior to the Instafax’s launch, feedback has been mixed. While some feel that the mini-videos will have little impact on BBC New’s digital followings, others believe this move could be a “game changer.” The latter could be right, considering how people have a continued preference for consuming information in smaller and smaller chunks nowadays.

BBC won’t be the first news organization to utilize short-form videos. NowThis News was the first company to provide visual news on mobile and social networks.

   

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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