|Moms Get Creepy in New 'Old Spice' Ads
By: Len Kornblau
The new Old Spice spots certainly aren’t your dad’s or granddad’s Old Spice spots.
They aren’t even the Isaiah Mustafa or Ray Lewis Old Spice spots.
They definitely have the Wieden+Kennedy look and feel. They could almost be ESPN SportsCenter spots.
But they are creepy.
And moms rarely buy Old Spice for their sons. Unless it’s on their shopping list!
Yet, they are fun to watch and easy for many guys to relate.
Even some young women can laugh.
Most older ones won’t.
They have gone from the Miller Lite to the Bud Light spots of HBA.
Hardly the classic Proctor & Gamble approach.
But, they are noticeable. And no doubt, they will raise awareness.
And THAT is the name of the game!
Len Kornblau (@ProfessorAdwiz on Twitter) is an advertising and marketing pro who has taught at universities and excelled at field marketing and account service.
San Francisco, California
Direct Response Copy Chief
Delray Beach, Florida
The Motive Group
Digital Marketing Analyst
Foster Web Marketing
Media Assistant/Media Planner
Martin Advertising/Martin Retail Group
PCB Piezotronics, Inc.
Depew, New York
Group Director Media Strategy
W Hollywood, California
Digital Project Manager
Contract Web Marketing Manager, Mount Sina...
Mount Sinai Health System
New York, New York
Automotive Advertising Account Executive
West Palm Beach, Florida
Direct Marketing Copywriter
In-House Graphic Designer (Print & Web)
Menomonee Fls, Wisconsin
New Media Jobs