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Edelman's Call to PR Firms: 'Show Up Differently'
By: Doug Bedell
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Tom Foremski on ZDNet discusses Richard Edelman's call to PR firms to "Show up differently" against advertising agency rivals. That rallying cry is another indication of the shifting commercial reality being brought about by digital media and the opportunities it provides for new relational initiatives by PR firms. Interesting!

(Photo of Richard Edelman) 

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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