|Hearsay Social Makes Social Media Incredible
By: Cindy Wendland
As companies strive to make social media relevant and profitable, those in highly regulated industries like financial services need to make sure their social communication is compliant. Enter companies like Hearsay Social with products that allow companies to monitor social sites of thousands of reps to ensure there is compliance with brand guidelines and content regulations.
Compliance is crucial in the financial services industry and Hearsay Social software allows for infractions to be flagged and resolved real-time. The software also allows for checks to ensure brand integrity is maintained.
Managing customer relationships with the use of social media platforms is a product market with many competitors: HootSuite, HubSpot, Lithium, Nimble, Expion, Gremln, Sprout Social, Spreadfast, and Hearsay Social. Hearsay Social has carved out a niche in the financial services industry and has gained customers like Farmers Insurance, Northwestern Mutual, and Thrivent Financial.
Hearsay Social is best known for social selling. One of their products, Content Exchange, allows users to select from content that is relevant to their industry and add comments and schedule posts. Hearsay has also gone so far as to help their clients do prospecting via social media by identifying active prospects and the right time to engage with them.
The ability to manage thousands of fans and followers for compliance, branding, and prospecting is truly turning social media into a viable and measurable sales tool.
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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