|Homer — Yes, the Ancient One — as PR's Founding Father
By: Doug Bedell
When you go to Google Images in search of photos of the ancient Greek poet Homer, you also are presented with photos of Homer Simpson. Really. What does that say about our time, or any era, probably, since the ancient Greeks? You've got to cull the genius from the dregs, the opportunities from the detours — the eternal PR challenge. These Google-assisted reflections were prompted by a post by Paul Seaman on his 21st Century PR Issues blog that really takes the long view. He cites Classical Athens as the homeground, the origin ground, of public relations. And that's surely a tradition to seek to uphold in today's whirlwind.
Seaman offers two essays, the first being "Homer and the origins of public relations." "This essay," he explains, "reviews the transformative moment in history when public opinion emerged as the dominant force in society. It examines why kings, aristocrats and tribal tradition began to lose their exclusive claim on power and how citizens obtained a greater stake in society’s management."
That's the tradition we're working in, or ought to be. Read and ponder Seaman's insightful takes on those ancient times...
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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