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When Crisis Hit, Target Stumbled, Buffer Scored
By: Doug Bedell
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Arik Hanson on Communications Conversations contrasts how two companies - large and small, Target and Buffer - handled their recent hacking crises. Target came across as standoffish, Buffer as promptly acknowledging its embarrassing challenge. A big company has "a lot more to deal with internally when it comes to crafting and disseminating a response," but a well-drilled crisis plan can cut the time involved, while increasing the effectiveness of acknowledging a problem.  

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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