TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Best and Worst of 2013
By: Len Kornblau
Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
The Best and Worst of 2013
 
Best Overall: GEICO: 1. Hump Day
                                       2. Witch in Broom Factory
 
Worst Overall: Dodge: Ron Burgundy campaign
 
Restaurants:
Best: Buffalo Wild Wings (Captures the fun atmosphere)
Worst: Papa John’s (should be called Papa Peyton’s)
 
Insurance beyond GEICO:
Best: State Farm “3 AM”
Worst: Allstate: any “Mayhem” spot
 
Holiday Spots:
Best: Any advertiser who eliminated holidays and just featured product and benefit.
Worst: all others
 
Election Spots:
Best: NONE
Worst: ALL
 
Ironic Spots:
Best: All Erectile dysfunction spots. Do they really think guys will stop watching the games?
Worst: All Rx spots. Isn’t the doctor the one who gets paid to recommend a treatment?
 
 
Revived Icon Spots:
Best: Mr. Clean (less Macho and more domestic)
Worst: Pillsbury Dough Boy for GEICO
 
TV SHOW Promos:
Best: ESPN Sportscenter (still clever and true to show’s tone)
Worst: Most sitcoms: They insist on showing the funniest lines of the show!
 
Hopes for 2014:
Best: More original ideas and creativity
Worst: Warmed over or rehashed pablum
 


Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
blog comments powered by Disqus
About the Author
Len Kornblau (@ProfessorAdwiz on Twitter) is an advertising and marketing pro who has taught at universities and excelled at field marketing and account service.
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top