|The Tastiness of Frango Mints Lives On!
By: Cindy Wendland
When Marshall Field's was renamed to Macy’s in 2006, it was a sad day. Nothing was like shopping at Marshall Field's. (Some loyal shoppers still hold boycotts on the anniversary and attend shareholder meetings voicing their complaints.) Then the concern extended to the future of Frango mints — the tasty chocolate truffle.
Frango Mints became associated with Marshall Field's in 1929 when they acquired a Seattle department store, Frederick and Nelson. Marshall Field's made the mints in the kitchen of their flagship Chicago store until 1999, when demand was too great and was moved to a larger facility. Chicago residents were furious.
It’s amazing that Chicago residents are still campaigning for the return of Marshall Field's to Chicago. That is love for a brand. At least the Frango Mints are still available. They were synonymous with Marshall Field's and for many a tradition each year during their holiday shopping. Production of the candy did eventually return in part to Chicago, but by then it was less meaningful.
Frango mints are the last reminder of Marshall Field's. Whether the “Return Field's to Chicago” group is successful or not, at least Frango mints live on. They are still packaged nicely and have the same great taste of old. Marketers can only hope to achieve the love and success of the Marshall Field's brand. Frango mints continues to enjoy success as a brand, thanks to Marshall Field's.
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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