|Charmin Yule Log Intermission: Stay or Bring Back Mr. Whipple?
By: Cindy Wendland
In a break in TV programming, a commercial of a fireplace with burning logs appears. A hand continues to throw logs on the fire to keep it burning. The message tells consumers that there is nothing worse than getting up and missing a good part of the show, and to Enjoy the Go. This Charmin Yule Log Holiday Intermission is getting positive responses from followers. Most people enjoy it for a laugh and the holiday intermission, but wish the hand didn’t keep throwing on more logs.
In November, Charmin had Twitter laughing with its Thor Asguardian humor. But management wasn’t laughing and deleted the tweet. It must get difficult to come up with some original potty humor. Lately, it appears that Charmin is Roto-Rooter approved. Not something people normally consider when making a toilet paper purchase, however.
Charmin and P&G really should spend more time on the response consumers have to the reduction of the toilet paper square size and thickness. Comments were all over Facebook complaining about the deteriorating quality of the product and recommendations to switch to other products. Replies to these comments asked people to call an 800 number if they wanted to chat.
The Yule Log commercial was a nice break from strong advertising, but didn’t leave a positive feeling for their brand. Maybe they need to bring back Mr. Whipple: “Please don’t squeeze the Charmin.”
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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