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Irrational Fear, and Why Americans Don't Care
By: Dwayne W. Waite Jr.
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One thing that we humans are great at is overestimating risk. 

Should we worry more about shark attacks or in-ground pools? Should we cower in fear over terrorist attacks or driving down a familiar road while it's raining?

The truth is, we are attracted to the "sexier" things — the more extreme — than the actual, more probable dangers. In most cases, our irrational risk assessments have no significant implications. 

In few cases, they do. And it is to those few cases that Incitement Design wants to direct our attention.

See some of the ads below.









As you can see, Incitement Design's campaign is tackling a serious and sensitive issue. Many people will undoubtedly shrug it off or exclaim how "tasteless" or "insensitive" the campaign they would mistakenly believe it is, but it does bring to light a reasonable argument.

Now don't get it twisted; we don't believe this campaign dishonors those brave guys and gals overseas who are fighting for what they believe in. Nor do we believe that there is a single argument that disproves all others when it comes to the U.S.'s War on Terror. We appreciate advertising's role in bringing different perspectives and opinions to light.

An appreciation, ladies and gentlemen, our society could use a little more of. 


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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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