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Melissa McCarthy: Ad Star
By: Len Kornblau
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Melissa McCarthy has done it again! From TV star to movie star to ad star.
 
The Trifecta!
 
And deservedly so! She is terrific!
 
Unlike Will Ferrell as Ron Burgundy, who really aren't the target audience for Chrysler, Melissa’s character is perfect for Old Navy. She plays an average customer reacting the way any average person would or should when disappointed on a game show.
 
The characters Melissa plays on screen are all different and believable. They have quirks that her talents highlight but don’t overplay. The audience roots for her and laughs with her, not at her. That’s a big difference from Will Ferrell’s characters.
 
And with various wigs and makeups, Melissa can play many characters for many products without being overexposed as a presenter. That’s gold!
 
Advertisers should be lined up to use her in their spots.
 
It’s great to see that happen to such a fabulous talent!


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About the Author
Len Kornblau (@ProfessorAdwiz on Twitter) is an advertising and marketing pro who has taught at universities and excelled at field marketing and account service.
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