TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Papa John's Delivers a Goodbye to Zimmerman Advertising
By: Len Kornblau
Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
Papa John's announced last week that they are reviewing their creative account and parting ways with Zimmerman Advertising. So much for Zimmerman having the inside track after hiring away the Papa John’s Chief Marketing Officer.
 
Was it the continued overuse of Peyton Manning, whose wife is now a franchisee in Denver?
 
Was it the fact Zimmerman has several other restaurant accounts, albeit no other pizza accounts?
 
You have to wonder what qualifies as an "agency conflict" these days.
 
Having five restaurant accounts sure seems like competition among concepts at the ad agency.
 
 People make choices about where to go for out of home meals. Choosing pizza means not choosing a steakhouse. Choosing chicken means not choosing burgers.
 
Helping one concept means avoiding others.
 
It doesn’t make sense even at the agency. Which account gets the best creatives? Who gets the best account people?
 
There are plenty of good advertising agencies with lots of underutilized talent looking for small, medium, and large accounts that would create NO conflicts at all.
 
They don’t have to be on The Pitch to qualify.


Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
blog comments powered by Disqus
About the Author
Len Kornblau (@ProfessorAdwiz on Twitter) is an advertising and marketing pro who has taught at universities and excelled at field marketing and account service.
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top