|Get Your Hashtag On
By: Cindy Wendland
Want an effective way to measure feedback on a commercial or an ad and learn what people think of your brand? It’s simple. Add a brand hashtag. Then join the conversation and learn and engage.
Can you match these up? #pretzellovestories, #brewthelove, #thegifter, #cmaawards, #hailstate. If you scored 100, you answered Wendy’s, Keurig, TJMaxx/Home Goods/Marshalls, Country Music Association Awards (that was a gimme), and Mississippi State Athletics.
Some research by Sysomos found that people prefer to tweet about a brand rather than the commercial. So give them something to tweet about and keep it focused on the brand. Your customer needs to hear from you many times before they buy from you. Getting them to engage on Twitter in response to a commercial or ad doubles your exposure for the ad. They didn’t just see the ad. They acted and joined you on Twitter. Now you can engage them even further and surround them with other people that like your product. Your exposure increases significantly once they join the Twitter conversation.
So, as you gear up that holiday marketing and fine-tune your message, be sure to add a meaningful hashtag and engage your customers. Make your message significant, your hashtag memorable, and happy holidays!
Marketers — it’s time to get your hashtag on!
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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