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Why Didn't Advertisers Get Behind the NYC Marathon?
By: Len Kornblau
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Sunday was the New York City Marathon.
 
No, I did not run in it.
 
I was on the Cross Country team in high school and college, but those races were only two to five miles, not 26.2.
 
For many years, ABC televised the race end to end. Not any more.

Seems it lost viewers as the Sunday 1 PM kickoff time approached. And really, what were the chances of seeing your loved one back in the pack during the race?
 
Or seeing them finish two hours after the telecast ended?
 
But given what happened in Boston during their marathon this year, you’d think the NYC event was more of a NEWS event than a SPORTING event.
 
So where is CNN? Fox? MSNBC? Why aren’t they televising it end to end?
 
Maybe they prefer to scamper to the scene only if something NEWSWORTHY happens. Meanwhile, they can regale us with their usual sleep-inducing array of ennui.
 
The NYC IS an important event, if only THIS YEAR.
 
It deserved complete coverage this year on one of the hundreds of channels otherwise contributing to Newton Minnow's "vast wasteland.”
 
Why didn’t some advertisers with a vested interest in that target audience step up and make it happen? Probably because those “execs” are recycled dolts who prefer to use the extra hour of sleep to relieve non-work related aspects of their lives.
 
Its pretty sad on all accounts.


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About the Author
Len Kornblau (@ProfessorAdwiz on Twitter) is an advertising and marketing pro who has taught at universities and excelled at field marketing and account service.
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