TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Arby's Agency Review
By: Len Kornblau
Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
Arby’s recently changed Chief Marketing Officers.
 
What a surprise! 

The Franchise Association was unhappy with the last CMO because they weren’t given enough time to meet and approve him.
 
What a surprise!
 
He fired the existing agency and hired one with whom he had worked recently.
 
What a surprise!
 
Now the new CMO is conducting an agency review to replace that one.
 
What a surprise!
 
And the winner will either be an agency with people he knows or one that knocks his socks off with their creative.
 
What a surprise!
 
You’d think the Arby’s CMO and Franchise Association would want to focus on Q, S, C, and V (Quality, Service, Cleanliness and Value) like more successful chains.
 
THAT would be a surprise!


Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
blog comments powered by Disqus
About the Author
Len Kornblau (@ProfessorAdwiz on Twitter) is an advertising and marketing pro who has taught at universities and excelled at field marketing and account service.
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top