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PR Method: A Tutorial on Facebook Algorithms
By: Doug Bedell
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Algorithms, schmalgorithms — they're nerdy, but important to understanding the likely viewing fortunes of content you post on Facebook, Twitter or a client's blog. Business Wire's Serena Ehrlich offers a tutorial on the latest changes Facebook has made in evaluating the merits of content posted on its social network. No. 1: Focus on being timely and relevant. There are nine more tips on standing out on Facebook. Helpful insight into what wings or dings a post there.  

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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