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Who Else is Rollin' with AdRoll?
By: Dwayne W. Waite Jr.
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First, who the heck is AdRoll? And how do they have over 300 employees and $100 million in revenue?

AdRoll is the self-proclaimed largest re-targeting platform in the world, working with enough huge Internet companies to cover approximately 95% of the Internet. Also, it is an official Facebook Exchange partner.

AdRoll does real-time bidding and retargeting to make sure that consumers who once visited your site and left for some reason are reminded about your good or service again, and why they were there. The example you will see in the video highlights a young woman looking for shoes, but got distracted, and the next website she visited (which happened to be an AdRoll partner) showed her the shoes and similar products she was previously looking at.

Sounds like a great concept.

Apparently the market agrees. AdRoll opened its doors in 2009, and now we as reach the end of 2013, AdRoll has nearly 300 employees, it just broke $100 million in revenue, and it is expanding its offices in San Francisco and New York, with future offices around the nation in the works.

In an earlier post we mentioned the modest growth of real-time bidding sites, and how these sites haven't exactly leveled the playing field between small agencies and the holding groups. But startups like these AdRoll guys are definitely helping the small agencies keep pace.

Below is the video.

Have any of our BMA readers partnered up with AdRoll? If you have, can you give us an inside scoop? With no minimum buys, this is seems a little too good to be true for small shops. We will continue digging to see if there is some kind of barrier to entry, but at face value, AdRoll seems legit.

Though we whole-heartedly believe that there is more to online advertising than just putting a picture of a product or service back in your face, a creative idea will grab the attention even more.

Roll on, AdRoll. 

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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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