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Gimme Some 'Tude'
By: Len Kornblau
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What makes the Geico Hump Day TV spot so fabulous is not the Emmy-caliber acting of Caleb the Camel. Many camels could walk through a set and munch on leaves when available.
 
The secret is in the casting. Chris Sullivan, a New York area actor with credits from Broadway to TV to movies, makes it work.
 
Chris gives Caleb some attitude. He makes Caleb the office clown.
 
Caleb is the guy who doesn’t want to work and bothers everyone else so they can’t. He’s in exactly on time and gone exactly on time.
 
He doesn’t get invited to lunch.
 
He doesn’t pay the office pools.
 
He doesn’t get to pick someone for a holiday gift exchange.
 
But he makes people laugh. Well, he should make them laugh. Some just can’t.
 
He’s harmless.
 
He’s entertaining.
 
And we just love him.


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About the Author
Len Kornblau (@ProfessorAdwiz on Twitter) is an advertising and marketing pro who has taught at universities and excelled at field marketing and account service.
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