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HUMP DAAAAAAAAY
By: Len Kornblau
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The fabulous GEICO Hump day TV spot not only has become iconic, it routinely gets tons of hits on You Tube on, you guessed it, Wednesday.
 
We could really have an ad own each day of the week.
 
Like Valium for Mondays.
 
Perhaps some sort of moist towelettes for Terrible Towel Tuesdays. OK, maybe just in Pittsburgh.
 
GEICO now owns Wednesday, and could forever with Caleb the Camel and his office buddies.
 
Thursday could be a challenge. It’s so close to the weekend, but not there yet. Maybe a “pick up” night with a pick-me-up ad, like Pepsi or Coke, or even better, Dr Pepper.
 
Imagine if Miller Beer chose to make Friday its day for Miller Time.

Weekends could belong to a resort, spa, casino, or airline.
 
Think of the possibilities.
 
We might even see more terrific ads as a result!


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About the Author
Len Kornblau (@ProfessorAdwiz on Twitter) is an advertising and marketing pro who has taught at universities and excelled at field marketing and account service.
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