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Simmer Down, Vodafone
By: Dwayne W. Waite Jr.
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If a business came to us and said that they'd buy our shares for $130 billion dollars, we wouldn't know what to do either. But don't take your boyish excitement out on your latest SIM card commercial.

It was announced that Verizon is buying the other 45% percent of Verizon Wireless from UK-based Vodafone for a record-breaking $130 billion dollars. Right after the announcement came out, Verizon completed the largest bond offering in history, three times the amount of the previous biggest bond sale, according to an NPR new story.

All of that is great news for Vodafone and those who work with them. But, and it is shocking even coming from us, their latest ad is just weird.

The ad is about the Vodafone SIM card. That's all we're going to say. Watch it.

The soundtrack is pretty sweet ("Run Boy Run"), but the rest of it is a little wacky. You do understand that they are pushing a SIM card, and it deals with "bringing more power to you," but do all the instances presented give off the perception of power?


It was made in Germany in partnership with an agency in Germany, so perhaps we are lost due to some cultural norm over there that we fail to pick up. So if it works over there, that's a good thing. But it just seems a little too wound up to have much success on our side of the pond.

It sure didn't stop the $130B transaction. So we're sure Vodafone is going to be okay.

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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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