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Heidi Cohen Suggests How Content Marketing Feeds Into Digital PR
By: Doug Bedell
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Public relations isn't merging with marketing; never will. An other-focused, relational approach to communication has much to offer anyone in business or community affairs. Yet, in its digital aspect, PR is more akin to content marketing than in other aspects of relational communication.  Heidi Cohen is a marketing expert with a timely regard for the importance of content in influencing others. She offers an instructive post, "19 Content Marketing Experts Offer Their Best Advice," that PR people can plumb for pertinent insights from across the tracks. 

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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