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10 Years Later, Advertising Week Continues
By: Dwayne W. Waite Jr.
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Who would have thought that Advertising Week would have lasted 10 years? Truth be told, we thought it was a noble venture, but one to be forgotten and tossed into the fold along the endless ranks of awards, ceremonies, and "creativity festivals."

But Advertising Week goes on. 

And its lineup for speakers, seminars, and appearances looks serious.

The one the stands out the most is the sit-down with The Guardian's editor to speak out on revelations about Edward Snowden. Talk about a packed house.

Then there is a "Native Ad Forum," which hopefully isn't a big letdown, and Cosmo and friends host a seminar "debunking millennials." More debunking, really? Which generation is it again that doesn't listen?

Of course, you cannot have a celebration of advertising without pomp and circumstance. The schedule appears to be full of entertainers, commissioners, musical performances, and special appearances. It all sounds like a good time.

If you are regular readers of BMA, then you know that we are skeptical of the proclaimed outcomes of gatherings like this. But we are also hopelessly looking for those outcomes to come true. Yes, our industry needs answers to the discrepancies in hiring women and ethnic leaders in the agency and brand marketing world. Yes, AdLand needs an answer to the wide miscommunication in the agency/client relationship. We would all love to get on the same page when it comes to "truth in advertising," paying a fair wage, recruiting and retaining talent, and nurturing respect for the industry.

But where to start? More importantly, when and if we do start, where does it go?

Here's to Advertising Week; we hope in the next ten years, we start seeing answers.


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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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