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'Just Do It' Turns 25
By: Lakai Newman
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Nike is ringing in the 25th anniversary of their “Just Do It” slogan with a new commercial entitled “Possibilities.” Designed by ad agency Weiden+Kennedy, the campaign's message inspires viewers to push their limits and take their talents to new heights.

The campaign, narrated by actor Bradley Cooper, features familiar faces like Serena Williams, LeBron James, Andre Ward, and a handful of others. 

"As part of the 25th anniversary of ‘Just Do It,” the inspirational message doesn’t stop when the film ends. “Possibilities” seeks to inspire everyone in their personal achievements through Nike+. The film is a challenge to the audience, who can physically take part in the film’s concept through a series of Nike+ challenges."

For more info on the Just Do It campaign, visit nike.com.

Watch Here.



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About the Author

Lakai Newman is a critical-thinking advertising and marketing professional whose office space is at 38,000 feet. He has a passion for international travel, adventure, and the art of experience. His personal blog can be found here.

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