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Time Warner's Ad Blitz on CBS
By: Dwayne W. Waite Jr.
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In case you are one of the millions who no longer have CBS on your lineup, you are probably more aware of the TWC/CBS battle than the rest of us. With CBS streaming shows online now, or maybe its choice of programming, we haven't heard too much of an outcry from the public.

Media critics, on the other hand, have been out in full force.

To catch you up, CBS has been dropped from most TWC airwaves because, according to TWC, CBS is demanding outrageous fee increases and TWC refuses to pay. Whether TWC wants the public on its side, or wants to turn the public on CBS to put pressure on the network, the cable company has come out with a few ads and a short video touting its side as the right one, and CBS as the ultimate evildoer.

We don't care either way. We're following the advice from people who watch these kind of disputes much closer than we do, and they believe that a compromise will be found before the regular NFL season begins.

Until then, we can watch this soap opera at a distance.

First is the ad TWC put out about giving consumers a "black eye."



The beginning is catchy, and even a little humorous with how they spun CBS's logo against them,.

The second is the video TWC released, telling the public how hard it is for them to carry on with their work while they black out a network.



Did those videos change your opinion at all about the dispute? Don't get us wrong; CBS has its own attack dogs on TWC, though we don't see or hear about their attacks nearly as loud or often as TWC's. Perhaps it could be due to our own media consumption habits, and we just don't happen to be exposed to them as often as others (liek we prefaced in the beginning, we aren't big CBS viewers, excluding football).

That's why we are interested to hear from our readers. What else have you seen, heard, and observed about this battle? Are the ads and videos the two sides are putting out changing minds?

We'd love to hear from you.


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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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