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Smarter Shopping Thanks to Your Phone
By: Jessica Cherok
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Your phone got you to the store; now let’s see if it can help you find the item you’re looking for. As our phones get smarter, this kind of right-to-the-shelf technology may not be too far off.

Soon, phones could be equipped with beacons to help create more location-specific information. Everyone who remembers their first time in a Home Depot will rejoice. Instead of spending 20 minutes searching, or 30 minutes trying to find someone in an orange apron, your phone will be able to take you right to the item you’re looking for.

The concept isn’t entirely new. Advertisers have been working on how to make digital billboards respond to the browsing information stored on your mobile device, the idea being that once you get close to one of these boards, the display will change based off of your last browsing session, the kind of things you’ve liked on Facebook, or your most recent Amazon purchases.

This kind of technology could revolutionize targeted advertising, as well as the consumer’s shopping experience. Hurray for efficiency!

   

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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