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Agency Mocks Publicis-Omnicom Merger
By: Dwayne W. Waite Jr.
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It has been clear that the Publicis-Omnicom merger did not create many fans in the advertising industry. At least not in the small percentage not doing work for the monster holding company.

Many professionals and journalists wrote blog pieces about it. Competing CEOs like Sir Martin Sorrell retaliated by frowning upon the merger, and then announcing WPP’s acquisitions abroad in South America and Asia.

Then an indie shop in Atlanta did what all of us were thinking.

They mocked it.

The agency is ASO. The shop created this two-minute video to highlight the absurdity of “non-competition” within the holding company, as well as exclamations like “accessibility social media monitoring…tool.” Or something like that.

ASO put out there the frustration the rest of the industry is facing about complacency and conformity through acquisition and the quest for financial advantage and leverage over creativity and unconventional thinking.

Will this video spark some debate? Hopefully. Will the debate change anything? Only time will tell. Watch here


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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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