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Simple Writing
By: Dwayne W. Waite Jr.
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Short writing is good.

At least, most of the time. Online.

When we were first contacted by Talent Zoo, they encouraged posts that were at least 250 words long. And at first, we exceeded that.

We were thrilled at the opportunity to write for Talent Zoo Media as its Lead Blogger for Beyond Madison Avenue. Hopefully during these past two years, you too have had limited reservations.

But the folks at Copyblogger reminded us of the importance of writing short articles online. Sometimes it feels so odd; why are we only writing 300 words when we could probably write 300–400 more?

Probably because the extra words weren't necessary.

Plus, many of the greatest writers of our society believed that shorter writing was better. We've covered that, hopefully while following the rules they mentioned.

A quote these days from advertising professionals is "content is king," and as we talked about before, it is better for us to think about process before content — especially the amount of said content. So in this busy world, we appreciate you stopping at the BMA blog to read what it has available. We will continually try our best to use your time in the most efficient way possible.

Enjoy the rest of your day.

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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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