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Facebook Debuts Embed Codes
By: Jessica Cherok
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Almost 75% of Facebook users set their status updates to private. So it seems a little strange that Facebook would spend time in developing embed codes for public status updates, but they did. The question is — why?

And as always, the answer is: advertising.

Facebook’s hope is to give advertisers more user information about events. Concerts, premieres, etc. Earlier this year, Facebook introduced hashtags to help users find each other related to various events or topics. Not that the hashtags weren’t also introduced to help advertisers track various events and topics in which users were interested.

Currently the ability to embed is only available to blogs and news organizations. Public posts can include the status update, photos, or videos. Private and limited posts cannot be embedded.

The ability to embed is already something available on Twitter and YouTube, so it’s likely to catch on with Facebook as well. At least with those that can use it.

   

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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