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Ikea's Augmented Reality
By: Jessica Cherok
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The new Ikea catalog has more than just furniture. The 2014 catalog includes augmented reality!

Augmented reality (AR) is when elements of your real-world environment are supplemented by computer-generated input. Some marketing genius over at Ikea decided to make AR part of the printed catalog, allowing users to use their mobile device to see what certain pieces of furniture would look like in their own homes. They did this last year, but this year it's getting a lot more attention.

The feature is cool if you want to see what a piece of furniture would look like in your own home. It's also cool because even if you’re not buying furniture you’re going to have fun with the Ikea catalog.

And, if while playing around with AR, you suddenly discover that a piece of furniture would look great in your home, you may find yourself headed down to your local Ikea to buy something you previously never knew you wanted. That’s what makes the marketing genius.

Whether you’re in the market for some new furniture, or just want to play around with the AR, download the app and check out the new Ikea catalogue.

   

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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