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Summer's Half Gone, So Turn to Your PR Reading
By: Doug Bedell
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It's been a while since we ran a PR book list, but summer is catch-up reading time and Paul Maccabee, president of Maccabee Public Relations in Minneapolis, organizes a summer (or any other time) reading list around the topic "How to Start Your Own PR Agency." He especially likes "Managing a Public Relations Firm for Growth and Profit," by Al Croft, and "Fearless at Work," by Michael Carroll. Of Croft's book he says, "It should be your Bible, Koran, Talmud, Encyclopedia Britannica and Kama Sutra. Croft details how to win new clients, hire and retain great employees, track and manage profitability and develop a unique differentiating position (isn't that what we tell our clients to do?)" What more could you need?

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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