Social Media PR: Complex, but Vital, to Master

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By: Doug Bedell

We'd refer anyone who doubts that social media has become integral to PR to Heidi Cohen's blog post, "50 States of Social Media." She was inspired to put the post together by the Fourth of July, but the discipline of doing well and becoming widely known on social media has clearly become that complex and challenging. Use Heidi's methodology as an SM checklist of your own. Strategy and tactics still apply, of course, but, with social media, they're in a fully digital setting.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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