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Maintaining a Strong PR Mindset Matters — A Lot
By: Doug Bedell
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This one may be a little too basic for most of us. On the other hand, do we approach our PR rounds with a strong enough mindset — that what we're doing is right and needs doing? If we're not convinced of that, we'd best turn in another direction, or to another client. Juan Freijo on the Lewis PR 360 blog shares some techniques about maintaining a mindset he learned while turning shoppers away from plastic bags at a supermarket's checkout counters. 

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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