TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
What's Your Client's Story? Build On It
By: Doug Bedell
Bookmark and Share Subscribe to the Flack Me RSS Feed Share
Effective PR is about uniqueness, style, freshness, candor, all focal elements in a good story. Be clear on them, organize them, and, above all, don't expect simply to schmooze your way into the attention of busy media people. Good story-telling is the key element in today's PR, as Scott Baradell, of Idea Grove, illustrates with the subject of "spousal outplacement" — demonstrated concern for the spouses of employees being relocated, a good story. What are your clients' stories? Tell them well.   

   

Bookmark and Share Subscribe to the Flack Me RSS Feed Share
blog comments powered by Disqus
About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top