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Oriella Documents Media's 'Digital Watershed'
By: Doug Bedell
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"...as the world turns away from print media and towards digital content." That's the "watershed message" of the sixth annual Oriella Digital Journalism survey, this one based on input from 500 journalists in 14 countries, including the U.S. "More respondents than ever," Oriella advises, "believe their largest readership is now online rather than off, and their performance is overwhelmingly evaluated based on digital metrics like unique visitors..."

The underlying message of a survey like this is that it's largely over for print media, no surprise, as we've seen the digital tide rising, but poignant nonetheless.

But excuse me, I've got to read my Wall Street Journal with my morning coffee. It's still delivered to our driveway, and I wouldn't have it any other way. My sense of these matters is that there's likely to be less reading of media in digital form than there was in print, less time spent with news and editorial views, not a great portent for engagement in the 21st century.

Oriella is a network of technology-based PR firms, though I wouldn't hold that against them. They're reporting on the world as they find it, increasingly digital. I appreciate the Holmes Report steering me to Oriella's survey.

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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