Brief Is Best In Digital PR

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By: Doug Bedell

The attention span for digital PR is mercilessly brief — live with that. The heart of a digital news release needs to be packed into the lead, with the rest of it right behind. Digital PR is an act, nay, an art, of compression. You're trying to catch the attention of viewers flipping through sites, pages and postings. Sarah Skerik on Business2Community deals with digital compression by leading with a new "ultra-short-form" news service launched by the Financial Times FastFT. Postings there are 250 words or less.

We could go on; we may wish it was otherwise, but we need to be brief. Click over to Sarah's post.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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