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PR As Storytelling – True Stories
By: Doug Bedell
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We keep finding references to public relations as a storytelling craft and to good press releases as well-told stories. There's a lot to that. So here, in one place, is a short Business2Community course from Sarah Skerik on "4 Ways to Build Storytelling Into Press Releases," complete with a helpful diagram. Just remember, they always need to be true stories.  

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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